MediaMarkt is not a centrally controlled network of stores.
Not only are the omnichannel approach and high level of service orientation key components of the company’s philosophy but also its decentralized corporate structure. With MediaMarkt’s Service, customers can choose between a wide range of after-sales services such as the assembly and installation of TVs and household appliances or immediate technical assistance, as well as financing, extended warranties, repair services and the disposal of old devices. Customers can rely on friendly staff to provide expert advice when selecting their products of choice. High-quality and reliable service provides the foundation for a relationship that is based on trust. Whatever customers need, whenever they need it, they will find it at MediaMarkt. And this is first and foremost beneficial to the customers’ shopping experience as they get the best of both worlds. omnichannel – is the name of the game at MediaMarkt. The individual combination of sales channels – i.e. Thus MediaMarkt is once again setting new standards when it comes to consumer electronics retailing. Alternatively, they can obtain advice at a local store and then order online and have the products delivered to their home. Customers can, for example, pick up purchases made online at a local MediaMarkt store the very same day, subject to availability, and take advantage of services offered at the store. Within the framework of this omnichannel strategy, MediaMarkt provides customers with a key component of modern life: flexibility. By closely linking the online shops in all the countries in which it operates with the local bricks-and-mortar stores, customers can now decide between a number of different sales channels.
MediaMarkt continues to take an innovative approach. The stores act as genuine magnets for tech-savvy customers, which is why a great many manufacturers use them to show-case their latest product innovations. Those who can never get enough of the latest trends and developments are in seventh heaven when they browse the shelves at MediaMarkt. After all, who wants to buy a pig in a poke? This is one of the things that make MediaMarkt so irresistible to technology enthusiasts. Touching products, picking them up and trying them out is all part of the shopping experience at MediaMarkt. With an average assortment of 45,000 articles in its bricks-and-mortar stores and integrated online retailing, MediaMarkt offers its customers clear, fair and reliable prices both online and offline.Įvery MediaMarkt is like a permanent innovation trade fair where customers can try out and compare products – the perfect opportunity for customers to find out more about the latest innovations available on the market and evaluate them for themselves. And today’s product portfolio is more persuasive than ever, comprising everything from flat-screen TVs to tablets, from smartphones to action cams, from game consoles to fully-automated coffee makers. MediaMarkt, however, demonstrated that emancipated, well-informed customers can decide for themselves which TV, stereo system or kitchen appliance they want to own.
Up until then, it was the local retailer who had the undeniable power to decide which devices to add to his product portfolio. In 1979, the company’s founders reinvented electrical goods retailing once and for all. But sheer size alone is not the key to success. For 40 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services. More than 800 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer.
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